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Marketing is perhaps one of the most mis-understood business disciplines. It is also the most often ignored by many businesses.

 

It is easy to see how this comes about.

Marketing doesn’t make anything.  They don’t sell anything. They don’t deal with customers. They don’t send out invoices and ensure payments are received.

 

In fact, don’t they just spend money?

Marketing

Marketing 101
Celebrities
Rock Stars
And You
Product
Target
Advertising
Summary