might even be the best, but mostly it will never matter because there are no shortage
of products and services making exactly the same claims. Worse, you are all competing
for the same pot of money.
Even if you happen to have the best product or service it won’t matter a jot if other
sectors are attracting the available spend. Further, this quarter’s “must-have” product
or service might well be next quarter’s “has-been”.
What you need to do is promote yourself to others who are likely at some point to
buy what you’re selling. What is it about you that attracts others to you? When you
have a relationship with people they are far more likely to listen to your recommendations
or even better, seek your advice.
This attraction principle is one of the key factors why celebrity endorsements work.
Potential customers are attracted to their perceived image of the celebrity, what
they allegedly stand for and portray. It has precious little to do with the product
or service itself.
This may seem daunting, talking of celebrities and MLM Rock Stars and then trying
to work out how you attract people to you. However, it’s much simpler than you think.
First, you only need to attract just enough people at just the right rate. Second,
it really is only about establishing some worthwhile credibility for yourself within
the correct group of people.
If this still seems daunting, would you believe that it’s easier to do this than
attempt to sell your friends, family, acquaintances and anyone else daft enough to
stand still within three feet of you?
What is it that excites you? What are you passionate about? What gets you really
animated? Try telling people about that, you’ll be pleasantly surprised at their
On the basis that you are probably not a celebrity or a MLM Rock Star, or know any
personally, what can you do?
Hopefully you have begun to understand that it doesn’t really matter how good your
product or service is?
The point here is that your product or service may well be very good, it